Wesley is a copywriter based in Dubai.
He thinks talking about himself in third person is weird. So he’s I’m gonna stop talking like that now.
Ok. Let’s get back to the programme.
As a keyboard warrior I’ve...
SEEN THROUGH THE
EYES OF THE BLIND
[Yes spoiler alert]
This film was produced in conjunction with
Malaysia’s Independence Day.
Each color of the Malaysian flag has a meaning.
Red represents bravery. Blue represents unity.
White represents purity. Yellow represents sovereignty.
Every Malaysian knows this. Most take it for granted.
What if we got them to see these colors from another point of view?
WON A BUSINESS
IN 48 HOURS
It was the Young Kancil 48-hour Challenge.
The brief: create a Malayan Sun Bear character (derived from Bask Bear's logo) and launch it with a campaign. Ensure it encompasses ‘Confidence Served Well’, Bask Bear’s brand proposition.
The brief: create a Malayan Sun Bear character (derived from Bask Bear's logo) and launch it with a campaign. Ensure it encompasses ‘Confidence Served Well’, Bask Bear’s brand proposition.
We won Gold and it didn’t stop there.
The client loved it (or us) so much, they appointed our agency,
even paying the fictional budget as agency fees.
Guess you could say it was a 48-hour pitch.
Unfortunately, I didn’t get to see the campaign through as Dubai called.
The client loved it (or us) so much, they appointed our agency,
even paying the fictional budget as agency fees.
Guess you could say it was a 48-hour pitch.
Unfortunately, I didn’t get to see the campaign through as Dubai called.
TALKED COCK DURING
THE WORLD CUP
Live social media coverage of the 2018 World Cup using automated sponsored ads.
So yes, that means preparing multiple assets for all possibilities.
For those living outside Malaysia,
this was written in Manglish: Malay + English.
Russia wins
Suarez scores
France scores
Half time engagement
Mbappé scores
Red card
Griezmann scores
Harry Kane scores
Neymar scores
Eden Hazard scores
Lukaku scores
Brazil wins
(TRIED)TO GET THE
NATION TO STREAM PORN
Young Spikes 24-hour Challenge (Digital)
Result: Gold
Full presentation here
STOLE THE
COMMENTATOR’S MIC