Bask Bear: 
Big Lick Energy



It’s the Young Kancil 48-hour Challenge.
The brief: create a Malayan Sun Bear character (derived from Bask Bear's logo) and launch it with a campaign. Ensure it encompasses ‘Confidence Served Well’, Bask Bear’s brand proposition.  


Swipe through the proposal deck below






We won Gold, but it didn’t stop there.

The client loved it (or us) so much, they appointed our agency,
even paying the fictional budget as agency fees.

Guess you could say it was a 48-hour pitch.

Unfortunately, I didn’t get to see the campaign through as Dubai called.















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It’s cozy down here