WON A BUSINESS
IN 48 HOURS
It was the Young Kancil 48-hour Challenge.
The brief: create a Malayan Sun Bear character (derived from Bask Bear's logo) and launch it with a campaign. Ensure it encompasses ‘Confidence Served Well’, Bask Bear’s brand proposition.
The brief: create a Malayan Sun Bear character (derived from Bask Bear's logo) and launch it with a campaign. Ensure it encompasses ‘Confidence Served Well’, Bask Bear’s brand proposition.
We won Gold and it didn’t stop there.
The client loved it (or us) so much, they appointed our agency,
even paying the fictional budget as agency fees.
Guess you could say it was a 48-hour pitch.
Unfortunately, I didn’t get to see the campaign through as Dubai called.
The client loved it (or us) so much, they appointed our agency,
even paying the fictional budget as agency fees.
Guess you could say it was a 48-hour pitch.
Unfortunately, I didn’t get to see the campaign through as Dubai called.